Social media and medical professionals: Ethical and legal pitfallsName : Dr. Brenda Kubheka
Affliation : Physician
University : University Of Witwatersarnd
Country : South Africa
Globally, the use of social media has increased exponentially and the same trend is observed in South Africa. Medical professionals are utilizing social media for various reasons including social interactions, case discussions, establishing professional networks and for collaboration. The use of social media presents benefits and ethico-legal challenges for medical professionals. Professionals have no control of how far and fast information shared will spread thus calling for professionals to interrogate the content and question their intentions for sharing work and patient related information online. The paper seeks to address online challenges threatening professionalism, human rights, patient-professional relationship, employer-employee relationship, and potential online ethico-legal pitfalls. Lastly, the paper creates awareness about online disinhibition effect contributing to professionals’ lapses in judgment during their online activity.
Dr. Brenda Kubheka Is A Physician From South Africa Who Has Worked In Both Private And Public Sectors. She Is The Co-founder And MD Of Health IQ Consulting Specializing In Clinical Risk Management, Ethics And Health Law. She Is Also An Entrepreneur And A Principal In Practice Managing Accident And Emergency Unit. She Has A Medical Degree (Medical University Of South Africa), Diploma In Project Management, Post Graduate Diploma In Business Management, MBA (GIBS) And Is A Public Health PhD Candidate (concentration In Risk Management, Health Law And Ethics And A Certificate In Clinical Bioethics From Harvard University. She Also Worked As A Medical Advisor At Medscheme A Managed Healthcare Organization Providing Support To Hospital, Pathology And Forensic Departments. She Was Later Promoted To A Senior Manager For Operations At Medscheme Before Joining Mpumalanga Department Of Health As Chief Director Overseeing Provincial Hospital Services, Emergency Medical Services, Pharmaceutical And Forensic Pathology Services. She Is A Hospital Board Member Of Carletonville Hospital And A Member Of A Physician Advisory Board At Dr. SK Mats Eke Memorial Hospital. She Was Recently Appointed To The Clinical Expert Panel Of A Private Hospital Group.